cost per impression

cost per impression ˌcost per imˈpression abbreviation CPI noun [uncountable]
MARKETING the cost of an advertisement, divided by the number of times that people see it :

• Average cost per impression is less than one cent.

* * *

cost per impression UK US noun [U or C] (ABBREVIATION CPI)
E-COMMERCE, MARKETING the cost of an advertisement on a website based on the number of times people will see it: »

Whether you choose cost per click or cost per impression should be based on the objectives of your campaign and brand awareness issues.


Financial and business terms. 2012.

Look at other dictionaries:

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  • impression — im‧pres‧ssion [ɪmˈpreʆn] noun [countable] MARKETING an occasion when a particular advertisement is seen by someone on the Internet: • A log of ad impressions is kept by the site server. * * * impression UK US /ɪmˈpreʃən/ noun [C] ► (also …   Financial and business terms

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